Someone asks Claude or ChatGPT which tool fits their problem. They get an answer with three names in it. Nobody clicked through ten tabs — and the sites that were not machine-readable were never candidates.
Answer engines do not rank ten blue links. They read sources, extract facts and compose an answer. Whether you appear depends on whether your page states its facts in a form a machine can lift — the product, the price, the terms, the answers to obvious questions.
That is the honest version. Anyone selling you an AEO ranking factor is guessing: no vendor publishes how sources are picked, and nobody has reliable comparative data. What can be measured is whether your page is technically readable at all — and that part is not guesswork.
Your robots.txt decides which AI crawlers may read you at all — GPTBot, ClaudeBot, PerplexityBot, Google-Extended and others. Many sites block them by accident, or allow none of them and wonder about the silence.
JSON-LD is the only place where your page states unambiguously what it offers and what it costs. A price that only exists as styled text is invisible to a model comparing vendors.
llms.txt gives a model a short, authored description of your site instead of leaving it to infer one from your navigation. Not a ratified standard — cheap to add, see the dedicated page.
If every page carries the same title and description, a model cannot tell your pricing page from your imprint. This is the most common finding we see, and the most damaging.
AEO is one half of the Web Ready report, included from the Trust tier. Every scan checks your llms.txt, the completeness of your structured data, whether your prices are machine-readable, and which AI crawlers your robots.txt admits. You get an internal report with the evidence behind each finding — never a public claim, never anything that touches your badge.
One tier, one price. There is no separate Web Ready subscription to work out.
Price excl. VAT — added at checkout where applicable. B2B only.